Data GovernanceDigital Performance
Tracking Without Ownership Fails
When everyone owns analytics, no one does. Here’s how to assign ownership, create accountability, and stop the chaos before it spreads.
Introduction > “Everyone owns analytics” means no one does. When data belongs to everyone, accountability disappears. Tags change, dashboards drift, and metrics lose trust — not because teams don’t care, but because no one owns the truth. Tracking without ownership is like shipping code without review. It might work for a while, but eventually, something breaks — silently, and at scale. Let’s fix that. --- 1. The Ownership Gap Most teams treat tracking like a shared responsibility — ...