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Demystifying Digital Marketing Metrics: Understanding ROI, CTR, and Beyond
In the fast-paced realm of digital marketing, success hinges on deciphering the metrics that serve as the compass guiding strategic decisions and measuring campaign effectiveness. Among the plethora of metrics available, two vital indicators stand tall: Return on Investment (ROI) and Click-Through Rate (CTR). These metrics not only quantify the performance of marketing endeavors but…
